Privacy Policy

Introduction

We take your privacy very seriously. Please read this Privacy Policy carefully as it contains important

information on who we are and how and why we process your personal information including how we

collect, store, use and share it. It also explains your rights in relation to your personal information and

how to contact us or supervisory authorities if you have a complaint.

We process personal information in accordance with UK data protection legislation, including the UK

General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Data (Use and

Access) Act 2025 (DUAA).

Who we are

This Land Limited (‘This Land’) is a company registered in England and Wales. Our registered

company number is 10237292 and our registered office is Compass House Vision Park, Chivers Way,

Histon, Cambridge, England, CB24 9AD. All references to “us”, “we”, “our” or “This Land” throughout

this policy is to This Land Limited, This Land Development Limited and any other companies within

our group.

This Land is a property developer and land promoter. Our website address is https://www.this-

land.co.uk/. For more information about us click here https://this-land.co.uk/about-us/

Our website may contain links to trusted third-party websites which may collect and process

information about you in accordance with their own privacy policies. We also use third-party software

providers to help us manage our projects and services and may grant authorised partners access to

relevant systems where necessary subject to appropriate contractual and data protection obligations.

What information we collect about you

The personal information we collect and how we collect it depends on the activities we carry out and

our interactions with you. For example, this personal information may include:

• your name, date of birth, address, telephone number, email address;

• information captured when you interact with our website including when you register your

interest, download a brochure or submit an enquiry, as well as your IP address and cookie-

related information (see ‘Cookies’ below);

• bank account and payment details;

• information required to enable us to undertake credit or other financial checks;

• information about how you use our website, IT, communication and other systems;

• details relating to your purchase, including any mortgage arrangements, part exchange

property and bespoke choices for your new home;

• your responses to surveys, competitions and promotions;

• location data (where you choose to provide or enable this information); and

• information about the nature of your enquiry, such as the type of property you are interested

in, preferred location, number of bedrooms, desired amenities, price range, your current

Privacy Policy | August 2026property status (including whether you are a first-time buyer or part of a chain) and similar

information.

How we collect personal information

We collect personal information whenever you provide it to us. The information collected will depend

on your relationship with us.

This may be directly, such as when you:

• contact or register with us (whether in person, by telephone, text, email, via our website or our

social media pages); or

• visit one of our sales or marketing offices.

or indirectly, such as through your:

• browsing activity whilst using our website

• via our IT systems – automated monitoring of our website and other technical systems, CCTV,

instant messaging and other communication systems.

We also collect information from third parties. For example:

• property marketing websites, or estate agents when you request information about one of our

new homes;

• solicitors, financial advisors, surveyors and estate agents involved in your search for or

purchase of a home from us;

• credit reference agencies and customer due diligence providers;

• warranty providers;

• other property companies with whom we may have arrangements (e.g. social housing

providers); and

• third-party websites and service providers through which you interact with us or request

information about our products and services.

How we use your data

The way we use your personal information depends on the activity that we are carrying out and its

purpose. We may need it to provide our services, progress a transaction or comply with legal

obligations. Where we do not receive your personal information, we may be unable to provide the

relevant service or there may be delays in doing so.

We may use your personal data to:

• create and manage your account with us;

• verify your identity;

• provide services to you;

• customise our website and its content to your particular preferences;

• conduct research and improve our services;

• respond to any enquiries which you make to us relating to our homes or otherwise;

• process specification orders, purchases, reservations, deposits and other payments for our

homes as made by you and to carry out our rights and obligations arising from any purchases

of our homes;

• manage projects on which you are involved;

• ensure your new home is registered with key utilities providers when you move in;

• ensure longer term interests of a development are maintained through resident’s management

companies/associations; and

• comply with our legal obligations (e.g. anti-money laundering, etc).

Lawful basis and direct marketing

We process your personal information only where we have a lawful basis to do so under UK data

protection law. Depending on the circumstances, we may process your personal information:

• to perform our contractual obligations to you or to take steps at your request before entering

into a contract, for example in connection with the purchase of a new home;

• to comply with our legal obligations, including anti-money laundering, fraud prevention and

regulatory requirements;

• where it is in our legitimate interests to do so, provided those interests are not overridden by

your rights and freedoms. This may include responding to enquiries, managing customer

relationships, operating and improving our business, administering developments and

providing customer support; or

• where you have given your consent for a specific purpose, which you may withdraw at any

time.

If you are a user of a trusted third-party system that we use to support our services, we may have

access to information relating to your activities on that system where necessary for the purposes

outlined in this Privacy Policy.

Marketing communications

When you provide your details to This Land, we may send you information about our developments,

products and services where permitted by law. Where we rely on legitimate interests as the lawful

basis for marketing communications, we have considered and balanced our business interests

against your rights and freedoms and are satisfied that our interests are not overridden by your

interests or fundamental rights.

You have the right to object to direct marketing at any time. Every marketing communication will

explain how you can unsubscribe, and you may also contact us using the details set out below to

update your marketing preferences.

Who we may share your data with

Depending upon which services you choose from us we may share your personal information with:

• companies within This Land Limited’s group, including This Land Development Limited, This

Land Finance Limited;

• our employees, agents and service providers;

Privacy Policy | August 2026• other third parties we use to help deliver our services to you and run our business (e.g. credit

reference agencies, payment service providers, marketing agencies, website hosts, or CRM

support agencies);

• third parties approved by you (e.g. social media sites you choose to link your account to or

third party payment providers);

• independent financial advisors, estate agents and solicitors that you choose to instruct in your

search and purchase of a new home;

• other providers such as warranty organisations, Help to Buy and other Government Schemes

available from time to time,

• after sales support teams and contractors or tradesmen (as appropriate);

• a third party who acquires our business; and

• law enforcement and regulatory agencies in connection with any investigation to help prevent

unlawful activity or as otherwise required by law.

International transfers

We do not transfer your personal data outside the United Kingdom (or EEA, as applicable). Should

this change in the future, we will update this Privacy Policy and ensure appropriate safeguards are in

place.

Automated Decision Making

We do not use your personal information to make decisions based solely on automated processing

which produce legal or similarly significant effects on you. Where we use technology to assist with

administration, customer service, fraud prevention or security, meaningful review is involved before

any significant decision is made.

We may use trusted technology providers including AI-assisted software, to support administrative

tasks, document management, customer enquiries and business operations. Where AI tools process

personal information, they operate under appropriate contractual and security controls and do not

make decisions about you without appropriate human oversight.

Keeping your data secure

We use a range of technical and organisational measures to safeguard your personal data. We store

your personal data on secure servers and ensure access to your personal data is limited to

authenticated and approved staff.

Whilst we use all reasonable efforts to safeguard your personal data, you acknowledge that the use of

the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of

any personal data that is transferred from you or to you via the internet.

Cookies and other tracking technologies

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other

electronic device) when you use our website. We use cookies on our website. These help us

recognise you and your device and store some information about your preferences or past actions to

improve your user experience.

Privacy Policy | August 2026For further information on cookies, our use of ‘cookies’, when we will request your consent before

placing them and how to disable them, please see our Cookie Policy.

Your Rights

Under data protection law, you have rights including:

• Your right of access - You have the right to ask us for a copy of the personal information we

hold about you. When responding to a request, we will carry out reasonable and proportionate

searches for information within its scope, taking into account the nature of the request, the

systems in which the information is held, and our obligations under applicable data protection

law. We will normally respond within one month. Where we need additional information to

clarify your request or verify your identity, the time for responding may be paused until we

receive the information requested. Where a request is particularly complex or where multiple

requests are made, we may extend the response period by up to a further two months and will

let you know if this applies.

• Your right to rectification - You have the right to ask us to rectify information you think is

inaccurate. You also have the right to ask us to complete information you think is incomplete.

• Your right to erasure - You have the right to ask us to erase your personal information in

certain circumstances.

• Your right to restriction of processing - You have the right to ask us to restrict the

processing of your information in certain circumstances.

• Your right to object to processing - You have the right to object to the processing of your

personal data in certain circumstances.

• Your right to data portability - You have the right to ask that we transfer the information you

gave us to another organisation, or to you, in certain circumstances.

• Your right to withdraw your consent to the processing of your personal information if the

basis of processing is your consent.

Please contact us using the details below if you wish to make a request.

Retention of data

We will only retain your personal information only for as long as it is necessary to manage our

relationship with you, comply with legal obligations and fulfil the purposes set out above. For example:

• anti-money laundering regulations require us to keep evidence of identity checks and details of

the relevant business transaction for five years;

• our new homes are sold with 10 year warranty cover. We will therefore keep your records

relating to your purchase (name, property address, type, contact details, certificates, purchase

and sale contract information etc) for up to 12 years from the date of purchase;

• the information provided when you request marketing and sales information about

developments and/or particular properties will be kept for up to 3 years as some developments

may take a number of years to plan, build, market and complete. We may keep your data for

a longer period should it be required for legal and/or regulatory reasons.

Contact Us

To contact us please use the following details:

Privacy Policy | August 2026• Post: Compass House Vision Park, Chivers Way, Histon, Cambridge, England, CB24 9AD (for

the attention of Data Protection Officer)

• Telephone: 01223 257660

• Email: dataprotection@this-land.co.uk

How to Complain

If you are unhappy with the way in which your personal information is being processed, please do

When we receive a data protection complaint, we will:

• Acknowledge receipt of the complaint within 30 days of receipt

• Take appropriate steps to investigate the complaint and keep your appropriately informed as

to the investigation process without undue delay; and

• Inform you of the outcome of your complaint without undue delay.

If you remain dissatisfied with our response or outcome, you have the right to lodge a complaint with

the Information Commissioner’s Office (‘ICO’). There is a template letter on the ICO’s website

https://ico.org.uk/make-a-complaint. You can also call their helpline on 0303 123 1113.